Menu design

A good restaurant menu design is key to any restaurant's marketing plan. It expresses your eatery’s personality, focuses your overall operations, promotes profitability, establishes your budget and keeps your brand fresh in your customers mind.

What is the goal of a well-crafted restaurant menu?
Your menu is your primary means of representation: It says exactly who you are and what you hope to convey personality-wise. It also should create enough of an impression so that it stays with your client long after the waiter or waitress walks off with it. In addition, it must convey your restaurants brand in a manner that makes diners excited to be there, want to come back and recommend it to family and friends.